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in a "no excuses" world, let's give ourselves permission



Scrolling through my fitness-heavy Instagram feed, I sometimes see "motivational" quotes like these:



“Never miss a Monday!”


“No excuses… work out at home using a throw pillow and a can of soup!”


“The meal plan you need to finally lose those 10 pounds”


These are all examples of the toxic fitness culture I'm actively working to change. And honestly? This kind of “get your shit together” inspo has never worked for me. I guess it’s working for somebody, or these businesses would be failing, but it has the opposite effect on me.


When you tell me, “no excuses,” I feel defensive.

When you tell me, “never miss a Monday,” I want to tell you that you don’t know how my body feels.

When you tell me that something is wrong with my body, my life, my way of living, I am angry not just for myself but for all of the other people who don’t conform with that sales pitch. (After all-- there's a whole lot of ableism built into these assumptions, isn't there?)

And yet, I’m a fitness professional, and I have services to sell, too. I’m just not going to market to anyone’s fears or insecurities. Maybe I won’t ever be as successful as the fear-based “no pain, no gain” instacelebrities, but I’m okay with that.

My marketing strategy is simple– I talk to you the way I want to be talked to.

Let’s give ourselves permission.

Permission to:

  • take care of your body, mind and spirit in whatever way you think is best

  • remember that accessibility to health and wellness services is a privilege

  • think critically about what you’re reading and watching

  • ask questions about things that don’t make sense

  • unfollow accounts that make you feel guilty, shameful, or less-than

  • know that you and only you are the expert on your lived experience

  • try new things and see how they feel

  • learn for yourself what works best for you

  • find movement practices that feel good to you

  • find ways to enjoy life in the body you have

  • stick to disciplines that improve the quality of your life

  • take a rest day/week/month when you need one

  • change your mind as often as you need to. we’re allowed to grow

  • disagree with popular culture

  • know that food can nourish your body, but also your heart & soul too; it’s okay to eat what you’re craving

  • all bodies are equally valuable, regardless of health or outer appearance

  • trust your intuition

  • ask for help when you need it

  • connect with and learn from people that resonate with you

  • seek teachers and coaches that you like, trust and believe in

  • find what inspires you from within, and

  • be fiercely loyal to what matters most

  • share messages that speak to your heart/soul/spirit

  • do your best and let that be enough

How would it feel for you to give yourself this permission? What else would you add to the list?



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